Embrace your essence

Aura — Our Version of I Want Choo

PURE is a fragrance brand offering designer-inspired scented body oils that deliver a luxury scent experience in a more accessible, skin-friendly form. Instead of traditional alcohol-based sprays, PURE oils are designed to last longer, sit closer to the skin

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Crafted with intention

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Meet the founder

I’m Jeimy Simon, founder of PURE, a fragrance brand built on the belief that scent is part of your identity.

After moving to the United States in 2019, I began building my vision while balancing school, work, and life.

Fragrance became my daily ritual, a way to feel confident and present in any space.

I created PURE to make that feeling accessible, offering long-lasting, skin-friendly oils that turn scent into a expression of confidence.

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Frequently asked questions

How do I apply PURE perfume oils?
Apply a few drops to your hands and rub onto the neck and arms, or across the body if preferred. Once warmed in the hands, the oil can also be applied to clothing.
Are PURE oils vegan?

All oils are:

  • Vegetarian/Vegan
  • This oil is Paraben Free
  • This oil is not tested on animals
Where are your products manufactured?

All PURE oils are blended in the USA using premium cosmetic-grade ingredients.

How close is PURE to the “real thing”?

Very close. PURE replicates the designer scent profile while giving it a warmer, longer-lasting oil-based finish that feels intimate and unforgettable.